When I created “Jilomes” as my nickname sometime around 2004, I included the tagline “Live to Excel”, unaware that this fell under the purview of creating a personal brand. Without throwing off the humility cloak, I am confident that people who have had interactions with me would attest to my commitment to excellence. Unconsciously, I nurtured a personal brand around delivering excellence in many aspects of my life, and now, I take another step by unveiling a logo that captures how I see myself.
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